book
Financial decisions are behavior, not math.
Ashik Dinesh Chembra
I spent my career figuring out what’s worth building. Now I build it.
Lead Business Analyst by title. Product builder by practice - AI is what closed the gap. Currently building Horas, a native macOS app for coordinating across timezones, on the way to founding something of my own.
scroll - there's a story
01 - WHO
Who
I turn business problems into software people actually use.
I work with AI as a collaborator, not a tool.
The next step isn't a better product. It's a company.
02 - WHAT I BELIEVE
What I believe
Software should reduce thinking, not increase it.
Every screen that asks a question the system could answer is a small tax on the person using it. I build to remove those taxes - in FinTrack, in my day job, in this site.
03 - NOW
Now
A dated ledger of what I’m actually doing. No retroactive edits.
- BUILDING Horas, a native macOS menu bar app for coordinating across timezones.
- BUILDING FinTrack, a personal financial operating system.
- BUILDING An AI-assisted product development workflow I use daily.
- LEARNING AI engineering, one shipped experiment at a time.
04 - FUEL
Fuel
place
Home. Still where I go to reset.
Kerala
film
Relentless, breathtaking - pure survival cinema.
Apocalypto
05 - SAY HI
Say hi
The best time to know a founder is before the company exists.
- the scene re-lights, not just the colours
Building something? Hiring someone? Disagree with a conviction? All good reasons.