I build AI products. Next: AI companies.

Lead Business Analyst by title. Product builder by practice. Currently building FinTrack — a personal financial operating system — on the way to founding something of my own.

What I'm doing now Say hi

scroll — there's a story

01 — WHO

Who

I turn business problems into software people actually use.

I work with AI as a collaborator, not a tool.

The next step isn't a better product. It's a company.

the full story

02 — WHAT I BELIEVE

What I believe

Software should reduce thinking, not increase it.

Every screen that asks a question the system could answer is a small tax on the person using it. I build to remove those taxes — in FinTrack, in my day job, in this site.

all five convictions

03 — NOW

Now

  • BUILDING FinTrack, a personal financial operating system.
  • BUILDING An AI-assisted product development workflow I use daily.
  • LEARNING AI engineering, one shipped experiment at a time.

the full ledger

04 — FUEL

Fuel

book

The Psychology of Money

morgan housel

Financial decisions are behavior, not math.

place

Kerala

home

Home. Still where I go to reset.

film

Apocalypto

mel gibson, 2006

Relentless, breathtaking — pure survival cinema.

what feeds the work

05 — SAY HI

Say hi

The best time to know a founder is before the company exists.

hello@ashik.co

Building something? Hiring someone? Disagree with a conviction? All good reasons.